When you’re getting your brochures printed, consider what type of fonts you’ll use. If your brochure is primarily text, stick with one or two easy-to-read fonts, like Garamond, Helvetica, and Times New Roman. If you need your brochures to be more readable, consider using a sans-serif font, such as Arial. It’s important to keep your branding consistent across all of your brochures, because it makes them easier for potential customers to remember and buy.
Custom finishing – If your brochures will have a special look, consider using a striking metallic foil, Spot UV coating, or a highly-branded Pantone color. These special finishes can tell potential clients how much your brand is worth before they even open it. You can even get custom finishes such as a die-cut window to allow readers to see your logo before they read your brochure. Custom finishes also give you control over the way you tell your story and can improve your brochures’ appeal.
Size and design – Before ordering your brochures, you should have an idea of how many you need. The more you order, the cheaper it will be, but you don’t want to order too many. Consider your budget and the number of brochures you need, as well as timeframes and storage space. Brochure printing is a versatile marketing strategy that has been around for a long time. For example, if your brochure is intended for international audiences, you can order a smaller-sized brochure to send to a foreign country.
Whether you’re looking to attract new customers, drive traffic to a new gym, or showcase your property for sale, a brochure can be an excellent engagement tool. While its importance can’t be underestimated, a well-designed brochure can engage audiences and compel them to read the information inside. If your brochure is boring and unattractive, it’s highly likely that your customers will ignore it and find it difficult to read it.
Size – When choosing your brochure size, consider how much content you’ll need to include in the brochure. While a smaller brochure will be of lesser quality, it’s better to go over the details and size of your product so it fits within the format. Ultimately, you’ll want to choose a size that accommodates your content without looking awkward or odd. You’ll also want to make sure that you measure the brochures carefully to make sure they’ll be as accurate as possible.
Printed brochures are like business cards on steroids. These little pieces of literature give potential customers information about your company and contact information. They’re a great way to introduce yourself, share exclusive benefits and features, and explain your business to new recruits. Despite the size, brochures still fit into a backpack or briefcase. They’re also a great way to build brand recognition and establish authority. You can even offer discounts or coupons on top of the information contained inside a brochure.
The final output of your brochure can make or break your business. A high-quality brochure will stand out in a sea of low-quality brochures, and the type of printing that you choose can greatly affect how well it performs. In addition to size, consider the message you’d like to convey to your audience. Brochures that look appealing to consumers will likely get more attention. Make sure to choose the right design and message for your business and choose a professional graphic designer to help you finalize the content.
Your brochures should be informative and include a call to action. You can focus on your business’s product and services by choosing an 11×17 half-fold format. It acts like a mini catalog and has more space for company messaging and product descriptions. For a more comprehensive brochure, consider printing multiple copies. You can then choose the best-performing brochures in your industry. When choosing a printing company, make sure to consider the quality of paper and color.
Don’t list your company’s past accomplishments in the brochure. Listing too many details can confuse the reader and dilute your point. Your brochure should only have a few highlights that can draw attention from the target market. Avoid using cryptic or fuzzy words as they reduce credibility and make it difficult to convey the main point. You should use simple, clear language and clear visuals to highlight the most important information in your brochure. That way, your brochures can make a positive impression.